How to start Ayurvedic Marketing Company?

Ayurvedic and Herbal Sector have shown a rapid growth in recent years. This creates lot of opportunities for new entrepreneurs to start business in this field.  Here we are going to describe you how you can start ayurvedic marketing company and what type of documents and licenses you required to start ayurvedic marketing company.

First we will discuss about requirements for starting ayurvedic marketing company:

• You should have some prior experience (Online or Offline) in marketing of herbal and ayurvedic products so you can establish your own ayurvedic marketing company.
• A quality Ayurvedic and Herbal products Manufacturer
• Business Plan and Marketing strategy to promote your products
• Financial resources i.e. bank loan, own saving, other’s investment etc
• Packaging material or/and promotional material supplier (Your manufacturer can also provide this service)

Licenses and Registrations Required:
Hence no drug related licence is required for selling and purchasing of ayurvedic medicines. Only general registrations and licenses are required to start ayurvedic marketing company as of other sectors marketing company.

• Company Registration
• Goods and Service Tax Identification Number
• Trade Mark Registration

Company Registration: Company registration part is not compulsory. You can also market your product by registering your firm only by taking GST number but more ethical way to register your company either private limited or one person company pvt ltd or Limited Liability Company. Company registration has many advantages as compare to simple firm registration. Registering a company enhances brand image and gives an ethical look to an organisation along with limiting your personnel liability, raising fund, opening bank accounts and other business benefits. Check out complete detail for registering a company here

Goods and Service Tax Identification Number: For doing business in India, GST number is required above annual turnover of 20 lakh. For online selling through website or portals you should have GST for any value of turnover. But we will recommend you to take GST number in beginning while starting ayurvedic marketing company. Any CA/Accountant would apply it for you at very less amount nearly 1500-3000/-. If you have good knowledge of internet and computer, then you can also apply it yourself without any cost. Check-out complete detail about applying for Goods and Service Tax Identification number (GSTIN) here

Trademark Registration: Trademark is an intellectual property. It is required for the safe guard of your company name and brand names. It restricts others to copy your logo, similar company name and brand names. It protects your hard work of building a brand. If you have budget problem, you can only trademark company name, brand names trademark could be done in future. If you don’t have any financial problem, you should proceed after trademark of company name and product’s brand name. Check out complete detail of trademark registration process here

Stepwise Process for Starting Ayurvedic Marketing Company:

1. Make a business Plan
2. Choose Company Name
3. Select and choose products you want to launch
4. Choose Brand Name for your products
5. Fix Maximum Retail Price, Price to Stockist and Price to retailer etc
6. Arrange Finance (Investment/Loan/Self Saving/Borrow etc)
7. Take a rented or owned shop or apartment for offices and licenses/registration
8. Apply for trademark Registration
9. Apply for Company Registration
10. Apply for GST Registration
11. Search a third party/Contract manufacturing ayurvedic manufacturing company for manufacturing of your products at third party or contract manufacturing basis. Or you could go for manufacturing through Loan licensing.
12. Finalise rates, term/conditions and other formalities.
13. Packaging material procurement (If done by your side, but in most of cases it is done by manufacturing company)
14. Wait for manufacturing of products. Generally new products manufacturing requires 30 to 35 days and 20 to 30 days for repeat order.
15. Promotional and marketing material Arrangement meanwhile
16. Received the products and start selling as per your business plan and marketing strategy (Online or Offline Mode)

How to Sell?

In this section, we will discuss how you can sell your ayurvedic and herbal products, ways for marketing and distribution etc.

1. Prescription
2. Print Media Advertisement
3. Sale through online portals
4. Through own website promotion through Google Ads and Facebook Ads
5. Distributor Appointment or Franchise Basis
6. Door to Door Marketing
7. Multi-Level Marketing, Network marketing or Direct Selling Marketing
8. Or any other selling technique

Read Related: How to sell herbal medicines online?


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