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Showing posts from March, 2019

How to find Export clients for your Company?

Irrespective of any business we are doing; these ways for finding export client will help us to take our company at next level. In era of digitalization, finding export clients is very easy. We need to learn and implement following methods that we are going to discuss in this article.

Related article:
How to export Pharmaceutical Products from India?
How to export Ayurvedic Products from India?

Two types of methods we are discussing here:
Online Methods Offline Methods Online Methods are less expensive and effective as compare to offline methods. Both has own advantage and disadvantage.

Online Methods: Online methods can also be divided into two parts:

PaidFree Paid methods are quick and start to show result in short time where as Free methods are time consuming and takes lot of time to show results. Paid methods show result till we spend money where as Free methods show result even after we provide little attention after some time. Combination of Paid and Free is perfect for bes…

Types of Franchise Distributors in Pharmaceutical and Ayurvedic Sector

Pharmaceutical Franchise companies need distributors and sales professionals for marketing and promoting their products. These franchise distributors could be found through many ways as discussed in our article: How to find Franchise Distributors for pharmaceutical and ayurvedic company? Read: How to find ayurvedic distributors?

In this article, we will try to find out types of franchise distributors. Franchises distributors can also be of different types depend upon their way of marketing, distribution and work. Generally two types of distributors, we will find out in market depend at their distribution type.
Single Party Distributors Multiple Party Distributors A franchises distributor can sell product through prescription basis, over the counter sale(OTC), Generic distribution, hospital supply and any other way. Whether a distributor sell product at PTS/PTR basis or at further net rates; create difference in Franchise Distributors and PCD distributors. But here we are going to dis…

Point to consider before choosing a Ayurvedic Franchise Company

As competition is increasing, daily new ayurvedic companies are entering into market. It makes difficult choice to choose best suitable company for starting ayurvedic franchise distribution.

Some franchise distributors make market presence in short time and some struggle for existence even after many years. Company that you are associated with play important role in your success and failure.

Heavy advertisement through drug books, medical journals, online business portals, medical news paper is necessity of franchise companies to create presence into market and boost business by acquiring new business query. But these heavy advertisement further difficult choice for franchise distributors for choosing a best suitable franchise company for him.

Attractive advertisement and long product list doesn’t grantee for good company. If you send query through online business portals, it become night mare for franchise distributors because unlimited spam mails and continuous marketing calls from…

How to calculate Profit Margin (Net Rate to MRP) in Franchise Marketing?

Different types of franchises in Ayurvedic sector, we have discussed in our article: How to take Ayurvedic company franchise?.

In franchise type where company gives outlets franchise profit margin is fixed by companies but in case where companies provide marketing rights, profit margins could be varying according to your potential and selling technique.

In this article, we will cover profit margin calculation in marketing right franchise distribution/marketing. First we need to know there is no fixed margin in this business unlike others. Profit margin depends at your marketing skill and types of distribution you are using i.e. prescription, OTC, Ayurvedic hospital supply, generic distribution etc.

The profit margin, we are going to discuss here will be approximate because we will calculate by directly deducting retailer margin from Maximum retail price, not through PTR/PTS calculation. To know how to calculate Price to Retailer (PTR) and Price to Stockist (PTS) here

In marketing …

How to generate prescription from Medical Practitioners?

In this article, we are going to discuss about how you can boost your prescription sale. There are ethical and un-ethical ways to generate prescriptions. Ethical practice is best way to create brand image and company reputation. We should avoid unethical practice but it’s also very common among companies and practitioners.

First we will discuss about ethical methods of prescription generation.

Ethical Ways: Ethical ways could also be divided into two parts:
Direct Sales Methods In-direct Sales Methods Direct Sales Methods 1. Doctor’s Call (Regular Meeting and Visiting to Doctors)  2. Reminder  3. Chemist's Visiting 4. Arranging Seminars/Conferences for updating doctors to latest news in medical science
5. Awareness and Educational Campaign
6. Free Check-UP camps
7. New and Researched Molecules  8. Distributor's Influence
9. Net price and Offer
Doctor’s Call: Regular visiting to doctor’s chamber make a good impact and after some time doctor starts to give attention to y…

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