Make Money Selling Products Online Under Your Own Brand Name

 “Query: I was reading your article on howto start a business. I was very intrigued by some of the things that you mention in your article, and also have a great interest in Ayurveda and alternative systems of medicine.”

This guide will also show you how to start an ayurvedic business using your own brand name. You can start an ayurvedic business that sells any kind of products you want, while working from home, full time or part time.

Have you ever wondered how to start an ayurvedic business to make good money? Selling products online is a good way to get started. Creating your own brand name that stands out from the crowd is a critical aspect of building your own niche market.

Ayurvedic Market

Before discussing online business let me explain about ayurveda and alternative systems of medicine.

Six years ago, the market for medicines related to Ayurveda was around Rs 22,000 crore which has risen to Rs 1, 40,000 crores as Yoga and Ayurveda are increasingly trending all over the world

I prefer non allopathic system of medication like ayurveda. Ayurveda deals with prevention and alternate approach towards health-care. Ayurveda is being practiced from quite long time in India. You can start your business not only in India but also in other parts of the world where ayurvedic products are in high demand.

Things to consider

What products to sell?

Research your competitors. You should always start with market research, and make sure there's a need for what you want to sell.

How to source products?

Finding suppliers and manufacturers. Unless you're going to make the product yourself (and not many people do that), you'll need to find someone that can do it for you. Know about concept of third-party manufacturing in ayurveda

How to find the right suppliers?

Finding best supplier is key for success in business. You need to find suppliers who provide timely delivery and quality products at affordable prices. You can consider goodayurvedic manufacturers.

Decide mark up of your product?

Consider how much expenses you have to bear in procurement, manage, dispatch and deliver products to end consumers. Accordingly, you can add your margin so you can survive and grow in competitive online market places.

How and where to sell your products?

Marketing your product, and getting customers interested in buying it. But first thing you need to decide who are your customers and where are there presence. Then you will decide which online portal or technique is useful for you to sell your products.

How to create your brand identity?

Branding your product. It's important to choose your name wisely; ideally, it should be unique and memorable without being confusing or difficult to spell or pronounce, so people will remember it when they see it again.

Legal Documentations

Of course, the most important part of starting an ayurvedic business is setting up a solid foundation. Make sure you have your legal documentation in order before you get started. For example, if you're going to be creating a brand name, register it with the government and trademark it. You'll also need to make sure all of your paperwork is in order with respect to the state and central laws that apply to manufacturers and retailers of herbal products.

Licenses and Requirements:

·        Business Registration

·        GST Registration

·        Shop and Establishment License

·        Trademark registration

·        FSSAI Registration

·        Micro, Small and Medium Enterprise (MSME) Registration

Business Registration:

Firstly, you have to register your firm like proprietorship, LLP or private limited company.

GST Registration:

Next step is to register with GST (Goods and Services Tax) under the Central GST department. You may also need to take IEC code if you want to export.

Shop and Establishment License:

The Shop and Establishment registration is a state -based registration required while establishing a hotel, shop, or any commercial place. You may require for every new shop/establishment to get it registered under the Shops and Establishment Act in some states and in some states, it is not mandatory.

Trade Mark Registration:

You can get trade mark for your business name under the Trade Marks Act, 1999. It allows you to legally protect your business name from being infringed by anyone else

FSSAI Registration:

FSSAI (Food Safety and Standards Authority of India) registration is required if you are also going to market food products but some online portals compulsory ask for fssai registration before selling ayurvedic products.

Micro, Small and Medium Enterprise (MSME) Registration:

You can apply for Micro, Small and Medium Enterprise (MSME) Registration to get government benefits like bank loan at low interest rates etc as per guidelines by central government

Start Selling Your Ayurvedic Products online

It is easy to start an ayurvedic business using your own brand name

Once this foundation is established, you can start selling products under your own brand name!

• ·        Start an ayurvedic business
• ·        Choose a good supplier that you want to work with
• ·        Decide what products you want to sell
• ·        Get your packaging and labels sorted
• ·        Ordering products
• ·        Take photos of your product
• ·        Choose a selling platform
• ·        Register yourself as a vendor at online marketplaces or build own website
• ·        List your products
• ·        Create social media pages and engage with customers
• ·        Get creative and share content on social media
• ·        Create a website and blog for branding and promotion of own brands
• ·        Market your own brand name and advertise in Google Ads and other social channels
• ·        Start getting sales

Advice regarding Products and Branding

All of these are necessary steps to starting an ayurvedic business under your own brand name

• ·        Your products must be unique and high quality.
• ·        They must not already be sold at a lower price by another seller on Amazon.
• ·        Be sure to select the right product category.
• ·        Be sure your brand name stands out from your competitors.
• ·        Register a trademark
• ·        Create a brand strategy
• ·        Make a logo and tagline
• ·        You will need to have a professional-looking logo for your products.
• ·        Determine pricing
• ·        You need to create a website, even if it is just a one-page site.

Business Advice

• ·        Start small and build slowly
• ·        Start with a niche
• ·        Research other companies in your niche
• ·        Find a reliable manufacturer
• ·        Create Your Brand
• ·        Design your packaging
• ·        Create an e-commerce website
• ·        Develop relationships with independent health stores, distributors and ayurvedic retailers etc.
• ·        Take social media seriously.
• ·        Advertise and promote your brand on your website, social media channels and elsewhere to build awareness of your brand
• ·        Buy wholesale or drop-ship the products (If you don’t much investment to start own brand or you want to experiment.

Questions to ask from yourself before starting business

• ·        What is your knowledge and expertise?
• ·        Can you customize products for a niche?
• ·        Do you want to build a powerful brand?
• ·        Can you sell your goods without breaking the law or defrauding people?

Here's a step-by-step guide on how to start an ayurvedic business using your own brand name.

Step 1: Decide Your Ayurvedic Business Model

The first thing you need to do is decide the kind of ayurvedic business you want to start (product vs service). If you are looking at a product business, then decide whether you want to sell online or offline.

Step 2: Select the product category

Now you need to select the product category. You need to list down all the products that you want to sell in your business. It will be a great idea if you choose a single category and select multiple products under it. For instance, you can choose skin care and sell face wash, toner, moisturizer, scrub, etc.

Step 3: Register Your Business and Get Licenses

If you are planning on selling ayurvedic medicines, it is mandatory for you to get registered with the government through Business registration, GST and FSSAI etc. This will ensure that there are no issues pertaining to selling ayurvedic products in the country. you may need a trade license from the municipal corporation of your city or district.

Step 4: Choose A Brand Name & Get Trademark Registration

Choosing a brand name is one of the most crucial steps while starting a business. A good brand name leaves an impression on customers which goes a long way in getting them to purchase your product/service. It should be short and catchy, easy to remember and pronounce, be legally available.

Step 5: Secure funding

You will need fund for licenses and requirements, office set-up, product’s manufacturing, building own website and many other things. You can arrange fund from your savings or bank loan or outside investment etc.

Step 6: Find and partner with a manufacturer

It is a crucial step. A wrong manufacturer can ruin all your above steps, so, you need to be careful while selecting ayurvedic manufacturer. Choose manufacturer who provides good quality products, don’t trap in game of rates. You can find ayurvedic manufacturerhere

Step 7: Find suitable online channel for selling your products

In second step, you chose which ayurvedic products category, you want to sell online. Now you need to decide which online channel will be beneficial for you. You want to list your products at existing b2b or b2c platforms or want to build own.

Step 8: Identify potential channels for marketing your ayurvedic products

Identify potential channels for marketing your ayurvedic products. Are you interested in selling them in storefronts or online? Or do you want to sell wholesale to businesses that will resell them on your behalf?

Step 9: Track your sales activities

When you're starting a business, there are a lot of things that have to come together before the business is successful. One of these is the sales process. A business can't be successful without sales.

Start tracking all sales activities right from day one so that you can analyze any shortfalls or improvements needed.

Conclusion:

This is how you can start your own ayurvedic business, whether it be online or physical store. It is your responsibility to decide which steps you want to undertake and how quickly you want to act on them.

PS

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You can also apply for franchise of an ayurvedic company