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Ashwagandha uses and Products having Ashwagandha as main ingredient

Ashwagandha uses: Ashwagandha, also known as Withania somnifera, is an herb that is commonly used in Ayurvedic medicine. It is believed to have a variety of potential health benefits, including: Reducing stress and anxiety: Ashwagandha is believed to have a calming effect on the mind, which may help to reduce stress and anxiety levels. Improving cognitive function and memory: Ashwagandha is believed to enhance the activity of enzymes that are involved in the transmission of nerve impulses, which may help to improve cognitive function and memory. Boosting the immune system: Ashwagandha is believed to have immunomodulatory properties, which may help to boost the immune system. Improving cardiovascular health: Ashwagandha is believed to have anti-inflammatory properties, which may help to reduce the risk of heart disease. Improving reproductive health: Ashwagandha is believed to have a positive effect on reproductive health in both men and women. It may help to improve sperm quality, i
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How to calculate Price to Retailer (PTR) and Price to Stockist (PTS) for an Ayurvedic Medicine Company’s Products?


If you own an ayurvedic marketing company or ayurvedic manufacturing company then fixing and calculating maximum retail price (mrp) for your products is a crucial step. Calculation about fixing MRP, we have calculated in our article: How to calculate Maximum Retail Price (MRP) including PTR/PTS of an Ayurvedic Medicine Company’s Products? In This article, we will calculate PTS, PTR, MRP calculation. 

Important Definitions related to MRP, PTR and PTS:

Definition of Maximum Retail Price:

Maximum retail price (MRP) is a maximum price of any product/service that can be paid by end consumer for purchasing or using it. It is included of all taxes.

Definition of Price to Retailer (PTR): 

It is the price at which at goods or services are billed to retail shop or store by wholesaler or stockist. 

Definition of Price to Stockist (PTS):

It is the price at which goods or services are billed to stockist/wholesale/distributor* by company or its CnF. 

Methods of Calculating PTR and PTS:

Here we will discuss about how you can calculate PTR and PTS from a given maximum retail price. 
In process of calculating maximum retail price, we also find PTS and PTR. But in this article we will calculate from given or already fixed MRP. We calculate PTS and PTR including GST and excluding GST. 
If you are calculating PTS and PTR including GST then you will not need to deduct GST from MRP. If you are calculating PTS and PTR excluding GST then deduct GST from MRP. 

You can calculate PTR and PTS with two methods.
1. By Based upon GST Factor
2. By Simple Calculation Method

Suppose we have a product having maximum retail price of 95/- 
Retailer Margin 20% 
Stockist Margin 10% 
GST 12% 

Based upon GST Factor:

First you need to deduct retailer margin from MRP. This will give a net value that in other words we can say PTR including GST like below: 

Formula used will be MRP*(1-Retailer Margin %) 
Net value = 95*(1-20%) = 76/- 

Price to Retailer (PTR) Calculation

Now calculate Price to retailer. Price to retailer (PTR) will be calculated by deducting GST value from above net. For that you need to first calculate GST factor value. Formula for GST factor calculation is finding below: 

GST Factor = (100+GST)/100 
GST Factor value = (100+12)/100 = 112/100 = 1.12 
PTR calculation formula = Net Value / GST Factor = 76/1.12 = 67.86/- 

Price to Stockist (PTS) Calculation:


Price to stockist will be calculated by deducting stockist margin percentage from retailer price. Formula for calculating price to stockist (PTS) is like: 
PTS calculation formula: PTR*(1 – Stockist Margin %) = 67.86*(1-10%) = 61.07/- 

Based upon Simple Calculation

Formula for calculating any price formula is Amount*100(100+margin). 
First we will calculate price to retailer then price to stockist. 

Price to Retailer:

For calculating price to retailer, ptr calculation formula will be MRP*100/ (100+retailer margin) 
PTR = 95*100/ (100+20) = 95*(100/120) = 95/1.2 
PTR = 76.16/- 
This PTR is included of GST. Now calculate PTR without GST by implementing similar formula. Replace margin with GST in formula. 
PTR (W/O GST) = 76.16*100/ (100+12) = 76.16/1.12= 68/- 

Price to Stockist:

For calculating price to stockist, pts calculation formula will be PTR*100/ (100+ Stockist Margin) 
PTS = 76.16*100/ (100+10) = 76.16/1.1 
PTS = 69.24/- 
This PTS is included of GST. Now calculate PTS without GST by implementing similar formula. 
PTS (W/O GST) = 69.24*100/ (100+12) = 69.24/1.12 = 61.82/- 

In similar way, you can calculate CnF price and other prices like super stockist, sub stockist, wholesale, distributor etc. 

PTS PTR Calculator in excel

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