How to find distributors for your Ayurvedic Company?

If you are a Ayurvedic and Herbal Products (Including Siddha and Unani) Marketing/Manufacturing company and want to set-up distributors all over India or world, then this article is for you. There are two way for appointing and finding distributors for own company.

1. Travel across India or world and meet to distributors at their place
2. Advertise your business to encourage distributors to call or come to meet you for distribution

Both ways have own advantage and disadvantage. You can choose either one to find out distributors for your ayurvedic company. In this article, we will discuss about both ways and their implementation methods. Both ways could be implemented simultaneously and can work with each other.

Before choosing ways, you need to research about which will be best suitable for your business need and financial budget. Big companies use both ways simultaneously but small companies resources don’t allow them to use both ways so they choose either of one for building their distribution network

Travel across globe to find out Distributors:

First talk about travel across India/world and find out distributors. It is one of the Oldest but still effective method for finding and appointing distributors for your Ayurvedic/Herbal products company. In this method either you or your representative will travel to each and every city/territory/destination where there is possibility of having a distributor for your products.

This is time consuming and expensive one for finding distributors still very effective method for companies having huge sales team and marketing budget.


  • You can know better about financial status and strengths/weaknesses of your distributor through visiting at their place
  • Personal meeting will create trust and long term bonding


  • Required huge travelling expenses and sales team to cover-up maximum area
  • Time consuming
  • As you are visiting to distributor’s place, distributor will be at upper hand while mutual agreement of term and conditions

Advertising Your Business:

If we talk about advertising business for searching of distributors/franchise for your business then we can divide it further in two parts:
  • Advertisement through Electronic Marketing
  • Advertisement through Digital Marketing

Advertisement through Electronic Marketing

Advertisement through TV, news paper, tele-marketing, sms marketing, sponsorship of programs etc falls under electronic media advertisement. This is one to the most useful medium to make presence in mind sets of particular type of consumers. It directly affects consumer behaviour. Once people start to recognise you, they start to send enquiry for distribution/marketing rights/franchise to you.

Electronic marketing is getting tough competition from digital marketing in recent time as it is more efficient and targeted.

Common advertisement methods:
  • TV commercials
  • News papers and magazine ads
  • Tele marketing
  • SMS marketing
  • Seminars and Business Conferences
  • Drug/Ayurvedic related Books advertisement

Advertisement through Digital Media Advertisement:

Digital marketing is getting popularity to target younger generation as well as vast population that are using internet. Digital marketing includes promotion at social websites, search engine paid search results etc through banners, images, articles, videos or any other means.

Digital marketing has a major advantage of being less costly than above mentioned methods. Digital marketing could be done through free mode and paid modes. We are going to discuss here about both types of modes for getting distributors and franchise for your business.

Free mode is actually not but it takes negligible amount of money but huge time and efforts. So, don’t consider this totally free method of advertising your business but if it is performed efficiently, it may take your business at new heights.

Common Advertisement Methods:

Advantage and Disadvantage of advertising your Business:


  • Brand Building
  • As distributor/customer is approaching to you, Conversion rates will be better
  • You will dominate while finalizing term and conditions with distributors/franchise
  • Boost in sale and company reputation


  • Expensive and Time Consuming
  • In case, you don’t choose appropriate advertising medium then it may be completely loss of money for your business
  • Requires good sales team to follow-up leads generated by advertising
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