Marketing Strategy for Ayurvedic Products

When we talk about marketing strategy for Ayurvedic Products, first we need to understand the ayush rules and regulations in India.

Most of persons are now a days are interested ayurvedic products online due to its high demand but other than online there are many ways you can market your ayurvedic products.

AYUSH Rules and Regulations:

AYUSH is a term used for describing Ayurvedic, Yoga & Naturopathy, Unani, Siddha, Sowa-Rigpa and Homeopathic systems of medicines. Generally for Homeopathic products, rules and regulations are strict and required license for every business type e.g. manufacturing, distribution and retailing.
But for Ayurvedic, Siddha and Unani medicines, there is requirement of license for manufacturing of these medicines only but for distribution, retail and sale, there is no requirement of license for these.
Sometime some online portals may ask for FSSAI license from you to sell online ayurvedic medicines online.

Pre-Marketing Strategy:

Before marketing of your ayurvedic products, you need to think about some things like

What is the MRP of your competitors?

You can't sell at high MRP than your competitor without any additional benefits and you can't also sell your products at low MRP because some fixing low Mrp will give massage of low quality product. So, you need to decide carefully what mrp you should fix for your products.

What will be the best selling price for your products?

MRP fixing is not the final price you have to sell at it. It includes gst, distributors and retailer margin in traditional market and e-commerce portal commission in online marketing, discount, offer and much more. So, you need to work out at best possible selling rates for your products so you will get very few price based obligations. For example some companies provide at 50% from mrp to retailers at traditional market and 40% off or 50% off from mrp in online market place.

In which segment you products belong?

You need to understand in which segment your products belong to. Whether it is premium product, medium price tag or fall under low price category. Or which customer type you want to target your products - to customer's that are looking for premium products or for customer's looking for neither low nor high or for customer's who only want lowest priced tag product. That will effect your marketing strategy.

Where your targeted audience have - online or in traditional market?

Different customers are at different places and different types of ayurvedic products have scopes at different places. For example, if you want to sell liver tonic or uterine tonic then ayurvedic practitioner is one of the best medium to concentrate for selling your ayurvedic products or find franchise partners or distributors.

But if you are selling premium juices or vinegars or luxury cosmetics then you would have different audience type whether they have online presence or at luxury stores or mall.

According to your audience type, you need to plan for your marketing strategy.

Marketing Strategy:

Marketing and sales are two different aspects and here we are going to discuss about marketing strategies. You can check ways to sell ayurvedic medicines here 

Purpose of marketing is to create awareness and attention toward business and products/services whereas sales is to approach to prospect and convert it to paying customer. 

Check difference between sales and marketing here

Depend upon your products and resources, you can market and advertise your ayurvedic products at following ways. 

• Marketing through Internet
• Marketing through Traditional Ways

Marketing Through Internet (Digital Marketing):

Important ways to marketing through internet are:

SEO (Search Engine Optimization) and Paid Searches

Social Media Marketing and Advertising

Blogging and Content Marketing

E-mail Marketing

Mobile App Marketing

Banner and Advertising space at Famous Websites

SEO (Search Engine Optimization) and Paid Searches:

Search Engines are great source of website traffic for any business. Anyone who are looking for your products/services has most probably search it through search engines. There are many search engines present out there but Google is one of the popular search engine exists. And most of search engine marketing effort circulate around google whether it is SEO or paid advertising.
SEO is term used for optimizing your business website so search engine prefer it to show at there organic rank, best place at first page. There are lot of  ranking factors but you shouldn't try to manipulate the search engines and try to provide best knowledge and user experience to you audience.
Paid searches are the terms used for advertisement at search engines. At top and bottom of Google search page, you will find Ads written below some search searches. These are paid searches and we can all them Search Engine Advertisement and marketing.

Social Media Marketing and Advertising:

There are many social media platform out there e.g. Facebook, Instagram, YouTube, LinkedIn, Pinterest etc. At social media, you can plan your marketing campaign free as well as paid basis. You can build a business pages, groups, channel and much more and provide informational content and build your audience. You can create awareness and attention toward your business and products/services for free and if you want to enhance your presence and to reach more persons then you can start paid campaign and target your desire audience.

Content Marketing and Blogging:

Main purpose of content marketing is to provide great knowledgeable content to readers and viewers. It may be in form of written form, video form, infographic form and any other form. You can create content to create awareness and attention toward your business and products and share it to your blog and/or social media platforms.

E-mail Marketing:

E-marketing is one of the oldest and famous way to reach to your targeted audience and get their attention. You need to have e-mail addresses of your audience and you market or remarket your business to them by sending e-mail with catchy and creative e-mails.

Mobile App Marketing:

There are number of OTT platforms, massaging apps, payment transaction apps, shopping apps which have huge number of traffic. These can be a great way to market your business. Showing your advertisement through live sporting events or contents can be useful for your marketing strategy.

Banner and Advertising space at Famous Websites:

Banner and advertising space at famous website was one of the great marketing tactic to generate traffic to own website but now a days these are losing their popularities. But still it can work if website is related to your niche and your targeted audience.

Marketing through Traditional ways:

Electronic Media

Print Media

Conferences, Education Seminars, Events and Business Expos

Hoardings and Banners

Load speakers and Announcements 

Traditional Media:

Running your marketing campaign at traditional media platforms like T.V. and Radio is good way. The purpose of using traditional media advertising is to reach a wider range of potential customers to whom it is unable to reach through digital marketing. It is very much helpful in brand building and 

Print Media:

Print Media includes news papers, magazines and directories etc. Print media is loosing its golden period but still it is one of the important way to advertise and market your business.

Conferences, Education Seminars and Events:

For B2B businesses, Conferences, Education Seminars, Events and Business Expos are one of the top marketing opportunities as it attracts number of persons from different organizations of your industry. It provides great brand recognition among industry professionals and provide good reputation.

Hoardings and Banners:

Hoardings and Banners are huge posters mounted on top of buildings, in busy chowks, on highways and near bridges etc. Hoardings and Banners present large advertisements to passing pedestrians and drivers. Typically brands use Hoardings and Banners to build their brands or to push for their new products.

Load speakers and Announcements:

There was time when one of the leading brand in Ayurvedic Industry i.e. Gas Bahar Kar '---------' Churn was sold through load speaker announcements. When I was child, it was very common think to listen at daily basis in my village and lot of persons used to purchase it. 
In modern days, this marketing tactic is not common but may still practice by some.

Hope this article is helpful to you...

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